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                      工业设计公司

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                      企业名称:杰创设计

                      联系人:陈经理

                      电话:18358466502

                      ?#21482;?571-88589822

                      网址:www.twqb.tw

                      邮箱:[email protected]

                      地址:余杭区良渚街道莫干山路

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                      产品设计效果不理想?试试转换定位视角与感知方式...

                      您的当前位置: 首 页 >> 新闻中心 >> 行业新闻

                      产品设计效果不理想?试试转换定位视角与感知方式...

                      发?#26082;?#26399;:2019-03-11 作者:杭州杰创工业产品设计有限公司 点击:

                      虽然只是一个小小的设计,但却体现了麦当劳在提升“消费者体验”方面做出的努力,从细节中可以窥见一个品牌的实力和潜力。


                      无独有偶,面食餐厅连锁店Cereality公司专门开发了新的吸管勺餐具。这种勺子很好玩,既可以舀,勺柄又有一个中空部分,可以像吸管一样吸,受到了很多顾客的好评。


                      好食材,要想办法让顾客看到


                      在低浓度果汁市场,果粒橙的成功就是一个例子。


                      虽然果粒橙里面添加的并不是橙粒,而是?#28909;蓿?#21364;能让消费者感到诚意——既能让人看到,又能喝到浓浓的果肉。于是,终于超过?#39135;?#22810;,坐上了低浓度果汁老大的位置。


                      让消费者看到会更信服


                      既能看到又能吃到,这是最简单的展示食材的方式,但很难让消费者信服,这里就需要一些技巧。


                      一个做番茄鱼的品牌“嗨番茄”,别人?#19994;?#28779;锅上桌时,都怕服务员把汤底粘得满锅都是,但这个品牌却不介意让顾客看到这一幕。因为锅边上的番茄绒越明显,越能证明番茄汤是熬制的。它们号称的就是“6个番茄一锅汤”,而不是番茄酱勾?#19994;摹?/p>


                      小马?#25105;?#26366;提到老乡鸡的产品设计,无论是进门一堵墙似的农夫山泉,还是?#23458;?#27748;底老母鸡才有的蛋茬儿,?#26082;?#39038;客对它的产品食材深信不疑。


                      一个产品能获得成功,是因为它真正帮人们解决了某个问题。这听上去过于基础,但这的的确确是打造一个好产品最为重要的因素。


                      在试图带?#21019;?#26032;之前,先好好想明白你要为谁、为什么解决问题。任何解决的方案?#21152;?#35813;建立在对这两个点极其清晰的思考上。


                      第二个你该?#39318;?#24049;的问题:「究竟为什么,这是个特别值得被解决的问题?」


                      如果你的产品目标用户群非常有限(或者你自己就是用户群的其中之一),那么你也许可以把你的思考建立在直觉性的判断上。如果不是,那么你应该做大量的调研,拿数据说话。


                      如果你某个初创的创?#26082;耍?#32780;且你的用户范围比较窄,你的产品之路也许会较为平?#39038;?#30021;。然而当你走上正途,你就必须开始想办法拓展你的用户群。


                      你所试图解决的问题应该是简单到用一两句话就能解释清,或是很容易让目标用户引起共鸣。如果不能,那最好另寻出路。


                      本文网址:http://www.twqb.tw/news/547.html

                      相关标签:杭州产品设计公司

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