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                      工業設計公司

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                      產品設計效果不理想?試試轉換定位視角與感知方式...

                      您的當前位置: 首 頁 >> 新聞中心 >> 行業新聞

                      產品設計效果不理想?試試轉換定位視角與感知方式...

                      發布日期:2019-03-11 作者:杭州杰創工業產品設計有限公司 點擊:

                      雖然只是一個小小的設計,但卻體現了麥當勞在提升“消費者體驗”方面做出的努力,從細節中可以窺見一個品牌的實力和潛力。


                      無獨有偶,面食餐廳連鎖店Cereality公司專門開發了新的吸管勺餐具。這種勺子很好玩,既可以舀,勺柄又有一個中空部分,可以像吸管一樣吸,受到了很多顧客的好評。


                      好食材,要想辦法讓顧客看到


                      在低濃度果汁市場,果粒橙的成功就是一個例子。


                      雖然果粒橙里面添加的并不是橙粒,而是橙絨,卻能讓消費者感到誠意——既能讓人看到,又能喝到濃濃的果肉。于是,終于超過鮮橙多,坐上了低濃度果汁老大的位置。


                      讓消費者看到會更信服


                      既能看到又能吃到,這是最簡單的展示食材的方式,但很難讓消費者信服,這里就需要一些技巧。


                      一個做番茄魚的品牌“嗨番茄”,別人家的火鍋上桌時,都怕服務員把湯底粘得滿鍋都是,但這個品牌卻不介意讓顧客看到這一幕。因為鍋邊上的番茄絨越明顯,越能證明番茄湯是熬制的。它們號稱的就是“6個番茄一鍋湯”,而不是番茄醬勾兌的。


                      小馬宋也曾提到老鄉雞的產品設計,無論是進門一堵墻似的農夫山泉,還是每碗湯底老母雞才有的蛋茬兒,都讓顧客對它的產品食材深信不疑。


                      一個產品能獲得成功,是因為它真正幫人們解決了某個問題。這聽上去過于基礎,但這的的確確是打造一個好產品最為重要的因素。


                      在試圖帶來創新之前,先好好想明白你要為誰、為什么解決問題。任何解決的方案都應該建立在對這兩個點極其清晰的思考上。


                      第二個你該問自己的問題:「究竟為什么,這是個特別值得被解決的問題?」


                      如果你的產品目標用戶群非常有限(或者你自己就是用戶群的其中之一),那么你也許可以把你的思考建立在直覺性的判斷上。如果不是,那么你應該做大量的調研,拿數據說話。


                      如果你某個初創的創始人,而且你的用戶范圍比較窄,你的產品之路也許會較為平坦順暢。然而當你走上正途,你就必須開始想辦法拓展你的用戶群。


                      你所試圖解決的問題應該是簡單到用一兩句話就能解釋清,或是很容易讓目標用戶引起共鳴。如果不能,那最好另尋出路。


                      本文網址:http://www.twqb.tw/news/547.html

                      相關標簽:杭州產品設計公司

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